Check out our newest website and branding published:
Inspirational. Warm. Inviting.
Three words that Suzanne gave us as we asked her about how she wanted her customers to feel when experiencing her new branding and website!
Suzanne Driedger is the owner of House of Hope – a local Vanderhoof, BC shop all about vintage decor and furniture restyling. House of Hope offers ready to go and custom hand-painted furniture pieces and vintage home decor. She is also a Fusion Mineral Paint supplier, carrying a wide range of products for customers to refinish their own projects.
Established in 2016, Suzanne was looking for ways to make sure that both locals and out of town people would be able to find her shoppe, which, at the time of design, was based out of her home. She has just recently made the jump to a downtown local retail space, and we’re excited that her new site will help her customers find her there!
Suzanne came to us with a lots of vision of how she wanted to promote her business! Some of the things that Suzanne listed as vital to her branding and website:
- She wanted to increase House of Hope’s visibility online, and ensure any potential customers know she exists
- She wanted people to feel connected to her and her shoppe through her own story
- She wanted to further promote the sales of paint and workshops
We spent time developing a project proposal and timeline customized for her, and began working on her logo and branding first.
The Branding Design
Creating a Brand for a client is so much more than throwing together some text and graphics for a logo. We collaborated with Suzanne to create a brand that she can use for years to come to represent her business accurately and attract the customers who are looking for her!
After an in-depth consultation of how House of Hope began and it’s vision for the future, we began work on setting up a brand board. Suzanne knew from the beginning that her colors would include her signature pinks and greens, creating an elegant vintage style.
After exploring several different avenues for where to take her logo, Suzanne decided that the key was of special significance to her. We spent time finding the right fonts and keys, and eventually landed on the main logo. From there, I created several logo variations and submarks that we put to use on her business cards and gift certificates.
Part of Suzanne’s project involved custom photography of her and her shoppe. We seriously love being able to offer this, as it brings the whole site up a notch! She and her shoppe look so lovely, and she has her photos for future use in advertising and promotion.
The Website Design Function
In the next weeks, we worked on developing her website using the same colours, fonts and style we had previously established. Incorporating bits of lace and femininity throughout was definitely fun! We worked to collect all of the information best to highlight for the business, and organize it in a clean and attractive way.
One of the items we set up for Suzanne in her website was a calendar for her workshops. As she is frequently hosting workshops for customers to attend, we wanted to ensure they could find information about them easily. The Calendar feature makes it simple to update and easy to read.
We also made space on the home page of her website to feature 3 of the things Suzanne most wanted to focus on – Workshops, Furniture and the products she carries.
www.shophouseofhope.ca is a easy to use and informative website, with style to attract new customers to check out her shoppe! It has plenty of room to grow by adding new photos and information, and it is optimized so House of Hope pops up quickly when using Google or other search engines.
It was such a pleasure working with you, Suzanne! It’s so exciting to us to see your big move downtown, and believe you will really thrive in your new environment. All the best!